This course is designed to provide an introduction to聽econometric聽models for the analysis of secondary data sources containing marketing actions and聽outcomes. It will give students a fundamental understanding and hands-on experience with commonly used empirical models in marketing聽in particular, and business and social science in general.
This course聽will discuss a broad range of quantitative models that聽can be applied to a wide variety of marketing decisions. The model selection reflects the variety of secondary data common in marketing; it distinguishes between individual consumer-level and aggregate sales-level models.
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