Course content
The design of the course is meant to encourage discussion of the issues, theories and methods that are used and tested in the study of consumer behavior. While topics for this course can change from year to year depending on current events and research interests, some examples of recent past topics include the discussion of:
- Relationship marketing
- Risk and decision framing
- Aesthetics - what is cool or ugly?
- Consumer happiness
- Sponsorship and social media influences
- Food consumption choices
- Green marketing